About Greg Reid Associates, Inc.

An Experienced Team
GRA's team has over 85 years of combined experience in sales and servicing of investment products of money managers, including creating marketing materials, responding to RFP's and dealing with consultants.  Since our inception in 1988, the products we have represented include domestic and international equities, domestic and global fixed income and real estate.

Visit our Key Staff Member page for more information about the GRA Team and our Successes page for more details on some of the over $12 billion in placements made by GRA.

Working with GRA
Our staff needs to work very closely with a manager's investment and administrative staff to gather information and data for the construction of marketing materials, as well as database information for consultant questionnaires and RFP's. The initial set-up takes approximately three months. From then on, this becomes a quarterly update routine.

Once the sales effort begins, GRA will set up meetings to be attended by both a GRA sales person and the investment professionals with the goal of meeting as many search consultants as possible during the first year. It is expected that representative professionals should expect to travel eight to ten days per quarter. Of course, in the event of final presentations, which are rarely planned in advance, an investment professional(s) will be required to attend.

GRA carefully alerts our manager/clients not to expect any new business within the first year. However, it is rare that we go through one year without garnering assets under management for our clients. We have worked with managers who have been awarded new accounts in one month, and also managers who have waited for eighteen months. Not surprisingly, the more willing the manager is to travel and to provide GRA with the necessary information we need to effectively market the product, the better the odds of success!

We desire long-term, three to five-year contracts, which is indicative of a successful relationship. However, there are production incentives in our contracts allowing either the manager or GRA to terminate the arrangement if these goals are not met.

GRA typically receives an annual retainer fee of $75,000 from our manager clients to cover basic expenses. This is all-inclusive and the manager will not be charged extra amounts for GRA's travel and entertainment, marketing materials or mailers for your firm, postage, or any other expenses, such as the attendance of professional conferences by our staff to improve our sales/marketing skills.

In addition, GRA charges a percentage of the management fees for any new clients we bring in. Most importantly, we do not get paid this percentage unless we produce the business.