How Re/Max came to be
You might not know his name directly, but Dave Liniger, Co-Founder of the giant real estate corporation Re/Max, shared a great story with me about not giving in when things got rough.
One day I sat him down and asked him to tell me his story because back in the day he wanted to get into the real estate industry and I was curious if it was easy.
In the 1970’s during the other economic collapse, he went headfirst into something that most people were running from.
He said during the first two years, every phone call that came in was from a bill collector because all of the company’s funding ran out. He said that he was so embarrassed when the phone would ring, that he would run across the hall and pick it up so his secretary was not put on the spot.
By the third year it got even worse when they threw him in jail because they called Liniger a liar, a cheat, and a fraud.
I asked Dave Liniger what he did and he said he took his attitude from trying to prove the entire world wrong to something more admirable and to prove himselfright.
He knew and believed that he was not what others were making him out to be. He had the courage to pick up the phone and call the bill collectors back to tell them he was going to be honest that he did not have the $50,000 to pay them back, and he was sorry. He told them he had $50 in his pocket and he would send it to them that day along with a promise that he wouldn’t quit.
Liniger said, “Don’t give up on me, I won’t give up on my dream.”
He told me he called every bill collector every month until the fourth year when someone finally believed in him and bought their first franchise. That is the story of how Re/Max was made.
The thing that stuck out most to me was that he said, “I am a regular guy and I am unimportant, but how many people’s lives were changed because I would not quit? More importantly, how do we know that someone else who has the next American dream is not about to throw in the towel right now because a bill collector is on their other line?”
“Don’t give up on me, I won’t give up on my dream.”
It may take a day, months, or even years more until you find your next breakthrough success, but do not give up when it gets tough. Success is just around the corner if you keep pushing, but also recognize when those around you go through tough times so you can be the one to help them through.
This is a reason why the biggest companies bring me out to speak at their events. When their team members recognize their breakthrough successes are not far away and they just need an extra push to get through tough times, the companies are able to realign onto their path to success. Bring me to your team and have me speak at your next event to see the power I can bring to your people.
Click HERE to learn more and book me because I am excited to see you, your team members, and company grow.
– Greg Reid, Author Keynote Speaker, Dad