Greg Reid Associates - 3rd party marketing

Welcome to Greg Reid Associates, Inc.

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Greg Reid Associates, Inc. (GRA) has been in the institutional marketplace since 1988 aiding our clients, a select group of high quality, independent investment advisory firms, in the placement of over $11 billion in assets.

What Do We Do?
We have been able to achieve and maintain this level of excellence through the development and refinement of a specialized approach focusing on the following key points:
A staff of seasoned Marketing Professionals.
Access to an Established Network.
Assistance/development of a Marketing Plan.
Cost and time Leveraging.

Continual and exceptional Communication throughout the process.

To aid our clients, we will:
Develop and distribute the associated marketing materials which support the Marketing Plan
Introduce you and your product to appropriate Consultants
Directly contact Prospects and Consultants on your behalf.

How Do We Do It?
We canvass the institutional market and the manager search consultant universe for our clients. Our universe encompasses prospects, with assets in excess of $100 million to invest, and approximately 150 consulting firms.

Our monthly objective is to contact, by phone or in person, approximately 200 of these prospects and/or consultants on behalf of our clients. Based on our philosophy that contact meetings are more productive with the money manager present, we prefer the manager commit to traveling eight to ten business days per quarter for the first year of our relationship. During that first year, it is our intention that the majority of our visitations are with consultants. Over time, however, prospect contact becomes more focused and consultant contact becomes an updating process, rather than introductory.

Marketing: Do-It-Yourself or Outsource?
From a financial perspective, creating a marketing and administrative team, including all related travel and other expenses, could easily top several hundred thousand dollars. GRA charges an annual retainer fee which includes all of our expenses and a percentage of management fee on closed new business. A manager could not begin to compete with that cost, starting from scratch.


Clients & Products
Greg Reid Associates, Inc. currently provides marketing services to select investment advisory firms offering the following products:
International Equity - Jarislowsky Fraser Limited provides a blue chip growth approach to international equity management which features steady growth and low turnover.
Large Cap Durable Growth Equity -Maritime Investment Management Inc. offers a large cap growth equity approach focusing on long-term investing, utilizing unbiased research from its offices in Halifax Nova Scotia.
Small Cap Equity -Van Berkom and Associates, Inc. offers a small cap equity approach focusing on high quality, well managed, growing companies purchased at reasonable prices.
SmallCap Growth Equity -MindShare Capital Management, LLC offers a small cap growth equity approach focusing on rapidly growing companies with high quality earnings and sustainable growth.

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841 Main Street, Suite 5 Walpole, MA 02081    (508) 660-0044   fax (508) 660-0016

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