Marketing Services

Although GRA's marketing approach eventually focuses on the search consultant/prospect community, it begins with our client - the investment manager. Our extensive experience has given us a thorough understanding of what this marketplace looks for in a manager.

No one knows better than an investment manager how to manage assets. However, the way this approach is executed can help focus more directly on certain key elements.  GRA's initial efforts, if appropriate, are how to better "package" a manger.

Outlined below are the general steps taken to achieve successful closings.

Create Marketing Presence

	Develop institutional quality material
	Develop an effective presentation
	Ensure compliance with GIPS

        Within the first three months

Develop Marketing Plan

	Identify optimum marketplace
	Initiate/maintain consultant database questionnaires
	Develop RFP library of answers

       Within the first three months

Execute Sales Program

	Consultant Contacts
	Prospect Contacts
	Thoroughly qualify leads

Account Closings

	Final presentations
	Preparation of meeting materials
	Periodic contact with clients